.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, once accustomed to running into billions in venture capital yearly, have actually brought up nearly $360 million thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That downturn results from market saturation, heightened governing pressures, and economic uncertainties.ADWEEK talked to 5 VCs who continue to acquire adtech firms, despite these challenges, regarding what they are seeking and what they avoid. Maybe unsurprisingly, these investors are targeting possibilities in privacy-focused modern technologies and also industry-specific regions such as linked TV.